Written by: Mitch Hanlon
The Hanlon re-brand is featured on page 27 of this month’s edition of The Surveyor. Thanks to the team at KEO for helping us on the journey.
Hanlons previously known as Mitch Hanlon Consulting based in Tamworth NSW, has an existing National client base and a brand that needed to stay relevant to the changing economic and internal business culture. We have worked hard on our internal processes, and wanted to ensure that these were reflected out into the wider community.
We have a 15 year history in the regional surveying and engineering industry, we needed to be sympathetic our existing reputation and brand, but move forward into the future.
After a winding process, many conversations and workshops with the experts, it lead to a redefined purpose, refined name, a bold and dynamic identity; with an internal and external message unique to both.
Hanlons, as a company, are reaching new areas with an adaption to modern day life without loosing our long standing brand history. Our new branding and strategic position allows marketing to penetrate deeper across numerous areas. Whether it be tender writing, presentations or social media, our new brand has become identifiable and easily recognised.
We are excited to move forward into our new future.